The talk entitled "Doing Cloud Business in the EU: Privacy & Contractual Reflections" was presented by Prof. Paolo BALBONI (Co-chair, CSA Privacy Level Agreement WG & Principal Author, CSA GDPR CoC). The presentation updated the audience on the main issues & opportunities concerning the provision of cloud services in the EU. He discussed both privacy & contractual aspects focusing the attention on present & forthcoming Codes of Conducts, data transfer, collaboration duties, limitation of liabilities, etc. Relevant case law was analysed as well as recent trends concerning data protection as part of the ESG/Corporate Social Responsibility. The goal was to provide a comprehensive picture to the audience about doing cloud business in the EU. A recording of Prof. BALBONI's presentation can be found at: https://www.csaapac.org/csaforum2022.html.